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Re: Different reaction
Posted By: Avateur <avateur@gmail.com>Date: 11/18/09 5:58 p.m.

In Response To: Re: Different reaction (Louis Wu)


: Why does it have to be an either/or?

: If Microsoft wants to spend the money to get TV viewers' eyeballs on it - why
: is this a bad thing?

: It will almost certainly also show up on both B.net and Waypoint... why are
: you fighting AGAINST a publicity option?

Stephen Loftus got at part of where I was coming from. I figured that Waypoint or somewhere online made a lot more sense than a garbage awards show that probably doesn't come close to the viewership that Waypoint will.

As for fighting against a publicity option, I think the money could have been spent better and placed in a lot of better places on TV than where gamers will already be watching and are already aware of Reach or will end up seeing the content anyway. I didn't see Infinity Ward do anything really beyond putting an ad in a football game, and they've never been given the type of millions of dollars in marketing that the Halo games have, and look what they've done.

I guess I just don't really like the way Microsoft handles the marketing around Halo in general. The Believe campaign, which was bad ass, really didn't show a damn thing about the game. ODST's commercial? Not a damn thing about the game. And now Reach, debuting it on a show that doesn't have anywhere close to millions of users, and if they do it will be because IGN, Kotaku, Gametrailers, and everywhere else is now plugging the big Reach announcement. So sure, publicity is always good, but it could be directed better.

And of course this is just my opinion. It's not like they're paying me millions to cut off Bungie's ODST announcement on their own website and still not let them show anything at E3, or to put stuff on a supposed awards show that has failed multiple times at "getting it right." And as I already suggested, that Monday Night Football CGI ad appeared to be highly successful at kicking off the media blitz for H3, so clearly Microsoft could do better at getting TV viewers' eyes on it. We all know they have the money, and we all know that if not for Bungie and Halo, the Xbox might not even be around today (or anywhere close to as successful as it has been).


Message Index




Replies:

Reach Spike PremiereZaneZavin 11/18/09 10:29 a.m.
     Re: Reach Spike Premiereserpx 11/18/09 10:35 a.m.
     Re: Reach Spike PremieredCon V 11/18/09 10:42 a.m.
     Re: Reach Spike PremiereGeneral Vagueness 11/18/09 10:45 a.m.
     Re: Reach Spike Premiereoddworld 11/18/09 11:03 a.m.
     Different reactionAvateur 11/18/09 11:06 a.m.
           Re: Different reactionAvateur 11/18/09 11:07 a.m.
                 Re: Different reactionpete_the_duck 11/18/09 11:15 a.m.
           Re: Different reactionDani 11/18/09 11:12 a.m.
                 Re: Different reactionAvateur 11/18/09 11:22 a.m.
                       Re: Different reactionFyreWulff 11/18/09 11:42 a.m.
                             I can assure you...stan 11/18/09 11:45 a.m.
                                   Re: I can assure you...Chris101b 11/18/09 12:37 p.m.
                                         Did everyone forget the Spike VGAs are trash?Avateur 11/18/09 1:50 p.m.
                                               Re: Did everyone forget the Spike VGAs are trash?rolandk73 11/18/09 5:25 p.m.
                                               Re: Did everyone forget the Spike VGAs are trash?serpx 11/18/09 7:13 p.m.
                                                     Re: Did everyone forget the Spike VGAs are trash?Avateur 11/18/09 7:54 p.m.
                             Re: Different reactionsketchfactor 11/18/09 1:56 p.m.
                                   Re: Different reactionAvateur 11/18/09 2:08 p.m.
                                         Re: Different reactionLouis Wu 11/18/09 2:22 p.m.
                                               Re: Different reactionStephen L. (SoundEffect) 11/18/09 2:36 p.m.
                                                     Re: Different reactionsketchfactor 11/18/09 4:38 p.m.
                                                           Re: Different reactionT51b 11/18/09 6:16 p.m.
                                                                 Re: Different reactionT51b 11/18/09 6:18 p.m.
                                                                       Re: Different reactionHedgemony 11/18/09 6:28 p.m.
                                                                 Wild...stan 11/19/09 10:57 a.m.
                                                                       Re: Wild...T51b 11/19/09 12:25 p.m.
                                                                             Re: Wild...Louis Wu 11/19/09 1:28 p.m.
                                                                                   Re: Wild...XMixMasterX 11/19/09 3:28 p.m.
                                                                                   Re: Wild...Arkesane 11/20/09 3:49 p.m.
                                               Re: Different reactionAvateur 11/18/09 5:58 p.m.
                                                     Re: Different reactionMiguel Chavez 11/19/09 1:40 a.m.
                                                           Re: Different reactionAnton P. Nym (aka Steve) 11/19/09 9:26 a.m.
                                                                 Re: Different reactionBry 11/19/09 9:49 a.m.
                                                                 Re: Different reactionAvateur 11/19/09 2:11 p.m.
                                                           Re: Different reactionLeviathan 11/19/09 10:39 a.m.
                                                     Re: Different reactionnewguy2445 11/19/09 1:43 a.m.
                                                           Re: Different reactionAvateur 11/19/09 2:20 p.m.
                                                                 Re: Different reactionLouis Wu 11/19/09 3:09 p.m.
                                                                       Re: Different reactionnewguy2445 11/19/09 3:49 p.m.
                                                                       Re: Different reactionNarcogen 11/19/09 8:53 p.m.
                                                                       Re: Different reactionAvateur 11/19/09 9:32 p.m.
                                                                             Re: Different reactionNarcogen 11/20/09 12:55 a.m.
                                                                                   Re: Different reactionAvateur 11/20/09 1:15 a.m.
                                                                                         Re: Different reactionBry 11/20/09 1:23 a.m.
                                                                                               Re: Different reactionAvateur 11/20/09 1:38 a.m.
                                                                                                     Re: Different reactionHedgemony 11/20/09 1:52 a.m.
                                                                                                           Re: Different reactionAvateur 11/20/09 2:00 a.m.
                                                                                                           Re: Different reactionNarcogen 11/20/09 3:46 a.m.
                                                                                                                 Re: Different reactionHedgemony 11/20/09 6:49 a.m.
                                                                                                                       Re: Different reactionBry 11/20/09 6:55 a.m.
                                                                                                           Re: Different reactionLouis Wu 11/20/09 5:52 a.m.
                                                                                                                 Re: Different reactionHedgemony 11/20/09 6:20 a.m.
                                                                                                                       Re: Different reactionLouis Wu 11/20/09 7:04 a.m.
                                                                                                           Re: Different reactionChris101b 11/20/09 1:03 p.m.
                                                                                                     Re: Different reactionBry 11/20/09 2:24 a.m.
                                                                                                           Re: Different reactionAvateur 11/20/09 2:34 a.m.
                                                                                                                 Re: Different reactionBry 11/20/09 2:46 a.m.
                                                                                         Re: Different reactionNarcogen 11/20/09 1:35 a.m.
                                                                                               Re: Different reactionAvateur 11/20/09 1:48 a.m.
                                                                                                     Re: Different reactionNarcogen 11/20/09 3:52 a.m.
                                                                                                           Re: Different reactionAvateur 11/20/09 4:07 a.m.
                       Re: Different reactionGeneral Vagueness 11/18/09 11:51 a.m.
           Re: Different reactionBry 11/18/09 12:27 p.m.
           Bad idearolandk73 11/18/09 12:55 p.m.
                 Re: Bad ideaBry 11/18/09 1:34 p.m.
     Re: Reach Spike PremiereT07WRX5 11/18/09 11:08 a.m.
     Re: Reach Spike Premiereelessar787 11/18/09 11:13 a.m.
           Re: Reach Spike PremiereSonofMacPhisto 11/18/09 11:27 a.m.
           Re: Reach Spike PremiereSpartan Jag 11/18/09 11:33 a.m.
     Re: GT VidCrab 11/18/09 11:28 a.m.
     Re: Reach Spike PremiereFyreWulff 11/18/09 11:43 a.m.
           All Aboard! *NM*ZaneZavin 11/18/09 11:58 a.m.
     it's the opening levelElzarTheBam 11/18/09 1:42 p.m.
     Who thinks they'll cut to commercial?SPARTAN-034 11/18/09 3:14 p.m.
     Spike is in need of an EDITORrolandk73 11/18/09 4:14 p.m.
     Re: Reach Spike PremiereGeneral Vagueness 11/19/09 10:04 a.m.
           Re: Reach Spike PremiereLouis Wu 11/19/09 10:38 a.m.
     Re: Reach Spike PremiereGeoff Keighley 11/20/09 1:20 a.m.
           Re: Reach Spike PremiereAvateur 11/20/09 2:29 a.m.
                 Re: Reach Spike PremiereGeoff Keighley 11/20/09 11:14 a.m.
                       Where was wars then?rolandk73 11/20/09 11:26 a.m.
                             Re: Where was wars then?Leviathan 11/20/09 12:24 p.m.
                                   Re: Where was wars then?rolandk73 11/20/09 1:31 p.m.
                                         Re: Where was wars then?Leviathan 11/20/09 1:58 p.m.
                             Re: Where was wars then?Bry 11/20/09 1:37 p.m.
                                   Re: Where was wars then?rolandk73 11/20/09 1:49 p.m.
                                   Re: Where was wars then?Dani 11/20/09 2:04 p.m.
                             ^Give it up, Wars was crap. They made the right ca *NM*MasterChief2829 11/20/09 2:33 p.m.
                                   Re: ^Give it up, Wars was crap. They made the righFyreWulff 11/20/09 5:46 p.m.
                                         ^ Played it, I hate RTS games. Cutscenes were good *NM*MasterChief2829 11/20/09 7:08 p.m.
                                               Just because you hate it doesn't mean its bad. *NM*Riceatron 11/20/09 8:37 p.m.
                             Re: Where was wars then?Geoff Keighley 11/21/09 12:07 a.m.
           Needs more Def LeppardThe BS Police 11/20/09 2:40 p.m.
     Recapsketchfactor 11/20/09 1:54 p.m.
           Thanks!Avateur 11/20/09 2:03 p.m.
           ^^^SPOILERS^^^ *NM*urk 11/20/09 3:00 p.m.
                 There's a reason they call you jurk... *NM*Louis Wu 11/20/09 3:09 p.m.
           Re: Recapzofinda 11/20/09 4:32 p.m.
                 Re: RecapMetalingus627 11/20/09 4:55 p.m.
                       Re: Recapsketchfactor 11/20/09 5:11 p.m.
                             Riceatron *NM*Riceatron 11/20/09 5:19 p.m.
                                   FffffffffffffffffRiceatron 11/20/09 5:21 p.m.
                                         Re: Fffffffffffffffffvlad3163 11/20/09 5:53 p.m.
                             Re: RecapMetalingus627 11/20/09 11:23 p.m.
           Re: RecapHedgemony 11/20/09 6:42 p.m.
           Re: RecapRoss Mills 11/22/09 9:00 a.m.



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