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Re: The wub
Posted By: thebruce0 <g.may@thebruce.net>Date: 10/2/12 8:36 a.m.

In Response To: Re: The wub (Lurono)


: Fair enough.

: It doesn't hurt to keep in mind, though, that most of H4's advertising (like
: pretty much all advertising) isn't meant to target the ENTHUSIAST, it
: isn't meant to target YOU, it isn't meant to target US. The people that
: frequent forums online, the people that will assign meaning to the music
: used in a trailer or advertisement, are the few, not the many. Advertising
: and marketing targets the many.

: Most people won't pay enough attention to even think about the patterns set
: by past Halo advertising campaigns. They are simply watching a trailer
: that has a popular style of music in the background.

The other way to look at it though is that the marketing sets the direction newcomers to the franchise will go. They're marketing to a target demographic, but they're catering to that demographic rather than directing them in the style that is the product. It's like they're reinforcing a 'wub wub' Halo impression rather than what Halo really is.

It was mentioned earlier, but it is annoying when trailers don't really have anything to do with the movie or game genre, and are really only made to cater to a specific audience; like re-cutting dialogue, using music that isn't in the production, providing a feel that really has nothing to do with the movie. People go in expecting something else.

Now, the marketing is using wub wub, and promoting the typical gaming frenzy. So, when it's released, that's where all the activity's going to be. Yes there will be many who fully and greatly enjoy HALO for what it's meant to be, but the marketing (presumably just intended) is forming a style of gamer crowd.

So while it's not "meant to target the ENTHUSIAST, it isn't meant to target YOU, it isn't meant to target US", it's also not really doing anything to present Halo as HALO and encourage the enthusiast, you, me, us, carry on our lineage for years to come :)

There will always be enthusiasts, but as long the marketing goes the way of the wub wub, the Halo fan landscape will also end up reflecting the turmoil of the wub wub... =/

http://halo.thebruce.net



Message Index




Replies:

Ragnarok/Mantis video up on Waypoint!uberfoop 10/1/12 2:33 a.m.
     I forgot: Also image gallery!uberfoop 10/1/12 2:36 a.m.
           Re: I forgot: Also image gallery!Quirel 10/1/12 2:48 a.m.
                 ArmsTech CalledHawki 10/1/12 5:14 a.m.
                       Re: ArmsTech CalledQuirel 10/1/12 9:13 a.m.
                       Re: ArmsTech CalledGrizzlei 10/1/12 10:59 a.m.
                       I'LL STOP IT FROM MOVING *NM*Vincent 10/2/12 9:01 a.m.
           Looks pretty. *NM*Gravemind 10/1/12 3:01 a.m.
           Thanks for the heads up on these! *NM*nomis78 10/1/12 3:09 a.m.
           Re: I forgot: Also image gallery!bluerunner 10/1/12 9:45 a.m.
                 Valhalla/Ragnarok comparisonbluerunner 10/1/12 1:35 p.m.
                       Re: Valhalla/Ragnarok comparisonrobofin117 10/1/12 8:33 p.m.
     So does this mean.... Mantis beats Tank?!JDQuackers 10/1/12 3:01 a.m.
           Re: So does this mean.... Mantis beats Tank?!nomis78 10/1/12 3:11 a.m.
                 Re: So does this mean.... Mantis beats Tank?!JDQuackers 10/1/12 4:10 a.m.
                       Re: So does this mean.... Mantis beats Tank?!nomis78 10/1/12 4:20 a.m.
                       Re: So does this mean.... Mantis beats Tank?!NotTheVacuum 10/1/12 7:59 a.m.
                             Re: So does this mean.... Mantis beats Tank?!JDQuackers 10/1/12 8:07 a.m.
                                   Re: So does this mean.... Mantis beats Tank?!Leisandir 10/1/12 9:26 a.m.
                                         Re: So does this mean.... Mantis beats Tank?!NotTheVacuum 10/1/12 11:18 a.m.
           Tea bagging...bluerunner 10/1/12 8:45 a.m.
                 Re: Tea bagging...Louis Wu 10/1/12 8:49 a.m.
           How long until someone makes Virtual On in Forge?MoltenSlowa 10/1/12 9:22 a.m.
           Re: So does this mean.... Mantis beats Tank?!Beckx 10/1/12 12:30 p.m.
           Hold the phone.Quirel 10/1/12 12:36 p.m.
                 Re: Looks like yes, shieldspete_the_duck 10/1/12 1:54 p.m.
     Re: Mantis is pure win. *NM*Hedgemony 10/1/12 5:02 a.m.
     Ragnarok looks great!TDSpiral 10/1/12 7:27 a.m.
     Re: Ragnarok/Mantis video up on Waypoint!DEEP NNN 10/1/12 7:43 a.m.
     The wubArchilen 10/1/12 7:43 a.m.
           Re: The wubDEEP NNN 10/1/12 7:47 a.m.
           Re: The wubNotTheVacuum 10/1/12 7:48 a.m.
           Re: The wubJDQuackers 10/1/12 8:00 a.m.
           Re: The wubRagashingo 10/1/12 8:06 a.m.
           Re: I wuv the wub *NM*pete_the_duck 10/1/12 8:10 a.m.
                 Re: I wuv the wubJDQuackers 10/1/12 8:12 a.m.
                       Re: I wuv the wubPhoenix_9286 10/1/12 1:26 p.m.
                 Re: Because you are a wubber duckyHedgemony 10/1/12 8:16 a.m.
           Re: The wubRC Master 10/1/12 8:55 a.m.
                 Re: The wubbluerunner 10/1/12 9:16 a.m.
                       Nailed it. *NM*Revenant1988 10/1/12 9:26 a.m.
                       Re: The wubNotTheVacuum 10/1/12 11:22 a.m.
                             Re: The wubRC Master 10/1/12 12:18 p.m.
                                   Re: The wubLouis Wu 10/1/12 12:38 p.m.
                                         Re: The wubbluerunner 10/1/12 1:22 p.m.
                                               Re: The wubLurono 10/2/12 6:43 a.m.
                                                     Re: The wubthebruce0 10/2/12 8:36 a.m.
                                                           Good points, can't really disagree =) *NM*Lurono 10/2/12 5:46 p.m.
                                                                 *High Five!* *NM*thebruce0 10/3/12 9:15 a.m.
                                         Re: The wubRC Master 10/1/12 2:53 p.m.
                                               Re: The wubserpx 10/1/12 3:09 p.m.
           Re: The wubpadraig08 10/1/12 9:47 a.m.
           The bigger problem for meSchooly D 10/1/12 10:11 a.m.
                 Re: Star TrekBeckx 10/1/12 10:14 a.m.
                       Re: Star TrekLurono 10/2/12 7:03 a.m.
                 Re: The bigger problem for meDEEP NNN 10/1/12 12:27 p.m.
                 My thoughts exactly.Nikko B201 10/1/12 12:46 p.m.
                       Re: My thoughts exactly.NotTheVacuum 10/1/12 12:50 p.m.
           I like some electronic music, but not this stuff.Gravemind 10/1/12 6:22 p.m.
           I'm slowly getting stingy with my Skrillex tracksTex 10/1/12 7:58 p.m.
     Re: Ragnarok/Mantis video up on Waypoint!stabbim 10/1/12 10:37 a.m.
           For those of you wondering...INSANEdrive 10/1/12 12:53 p.m.
     Ummmm.zoojoo 10/1/12 2:35 p.m.
     Re: Ragnarok/Mantis video up on Waypoint!gamerguy2002 10/1/12 4:31 p.m.
           Re: Ragnarok/Mantis video up on Waypoint!Louis Wu 10/1/12 4:35 p.m.
     Huh. *Malcom Reynolds stare*Chewbaccawakka 10/1/12 5:35 p.m.
     Re: Ragnarok/Mantis video up on Waypoint!DrDoctor 10/1/12 6:19 p.m.
     Re: Ragnarok/Mantis video up on Waypoint!gamerguy2002 10/2/12 10:31 a.m.



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