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Re: lol that's funny
Posted By: Avateur <avateur@gmail.com>Date: 9/28/10 2:24 p.m.

In Response To: Re: lol that's funny (Louis Wu)


: I don't know where you're getting your numbers from. I'm nearly positive that
: website cost WAY less than $6 million. And I know for a fact that the TV
: ad budget was in double digit millions - so if you're just trying to
: figure out where the money went, look there.

: 2000 Gamestops offered one free Legendary Edition per store - that's a third
: of a million right there, and I don't know how much of that cost was borne
: by Gamestop, and how much came from Microsoft.

: I saw billboards, I saw Pepsi products (Mountain Dew and Doritos), I saw a
: few localized events (Toronto and Vancouver, for example, had citywide
: mini-ARGs someone had to pay for). There were TONS of places that money
: got spent - I'm having trouble figuring out why you think all of it went
: into this one website.

I thought there was a news article posted here about how Microsoft spends something like $12 million a year on its marketing, but this year $6 million of that was going to Reach. And there were the occasional 15 second and even rarer 30 second spots for Reach on TV, and the GameStop stuff, but beyond that we were told that in those final weeks leading up to launch we'd see the real stuff begin. The only real stuff we saw was rememberreach.com and those big launch parties (which looked so awesome, but if marketing money went to parties, it's not really marketing since the people there have already been sold).

I was just under the impression that the big money went to those final weeks when Microsoft was really letting out all the stops. With rememberreach.com. Woo!

Message Index



Replies:

Remember Reach FinaleDHalo 9/27/10 7:14 p.m.
     lol that's funnyAvateur 9/27/10 7:36 p.m.
           Re: lol that's funnyDHalo 9/27/10 8:31 p.m.
                 Re: lol that's funnyAvateur 9/27/10 8:37 p.m.
                       Re: lol that's funnyDHalo 9/27/10 8:44 p.m.
                             Re: lol that's funnymattroe 9/27/10 10:05 p.m.
                             Re: lol that's funnyAvateur 9/27/10 11:05 p.m.
                                   Re: lol that's funnythebruce0 9/28/10 9:37 a.m.
                                         Re: lol that's funnyAvateur 9/28/10 1:50 p.m.
                                               Re: lol that's funnyLouis Wu 9/28/10 2:13 p.m.
                                                     Re: lol that's funnyAvateur 9/28/10 2:24 p.m.
                                                           Re: lol that's funnythebruce0 9/28/10 2:45 p.m.
                                                                 Re: lol that's funnyAvateur 9/28/10 2:51 p.m.
           I don't get it...stan 9/27/10 9:21 p.m.
                 REACH IS REALkanbo 9/27/10 9:24 p.m.
                       Re: REACH IS REALDHalo 9/27/10 9:34 p.m.



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