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Re: Saw this on R/Halo. Make it so, 343! *IMG*
Posted By: bluerunnerDate: 1/4/12 1:15 p.m.

In Response To: Saw this on R/Halo. Make it so, 343! *IMG* (MoltenSlowa)


I haven't followed it much, but I think they have a policy against making guns and certain military themes. I think this is why Megabloks picked up Halo instead of them. I may be wrong though.

A quick Google search turned up this:
http://www.eurobricks.com/forum/index.php?s=9e13d490a32100df1ea670018e78f4a7&showtopic=52894&st=0

"Guideline for weapons and conflict in LEGO experiences"

"A large number of LEGO minifigures use weapons, and are – assumedly – regularly being charged by each others’ weapons as part of children’s role play. In the LEGO Group, we acknowledge that conflict in play is especially prevalent among 4-9-year-old boys. An inner drive and a need to experiment with their own aggressive feelings in order to learn about other people’s aggressions exist in most children. This in turn enables them to handle and recognize conflict in non-play scenarios. As such, the LEGO Group sees conflict play as perfectly acceptable, and an integral part of children’s development. We also acknowledge children’s well-proven ability to tell play from reality. However, to make sure to maintain the right balance between play and conflict, we have adhered to a set of unwritten rules for several years. In 2010, we have formalized these rules in a guideline for the use of conflict and weapons in LEGO products. The basic aim is to avoid realistic weapons and military equipment that children may recognize from hot spots around the world and to refrain from showing violent or frightening situations when communicating about LEGO products. At the same time, the purpose is for the LEGO brand not to be associated with issues that glorify conflicts and unethical or harmful behavior."

Message Index



Replies:

Saw this on R/Halo. Make it so, 343! *IMG*MoltenSlowa 1/4/12 12:56 p.m.
     Re: Saw this on R/Halo. Make it so, 343! *IMG* *NM*the grunt punter 1/4/12 1:10 p.m.
     Re: Saw this on R/Halo. Make it so, 343! *IMG*JDQuackers 1/4/12 1:12 p.m.
           Re: Saw this on R/Halo. Make it so, 343! *IMG*Nikko B201 1/4/12 1:16 p.m.
                 MegaBloks > Halo? Blasphemy!davidfuchs 1/4/12 1:22 p.m.
                       Re: MegaBloks > Halo? Blasphemy!Nikko B201 1/4/12 1:24 p.m.
                             Re: MegaBloks > Halo? Blasphemy!JDQuackers 1/4/12 3:42 p.m.
                                   Re: MegaBloks > Halo? Blasphemy!Revenant1988 1/4/12 4:32 p.m.
                                         Star Wars is to blamedavidfuchs 1/4/12 7:05 p.m.
                                               Re: Star Wars is to blameStephen L. (SoundEffect) 1/4/12 8:47 p.m.
                                                     Re: Star Wars is to blameRevenant1988 1/4/12 10:08 p.m.
                                                           Re: Star Wars is to blamedavidfuchs 1/4/12 10:48 p.m.
                                                                 Re: Star Wars is to blameRevenant1988 1/5/12 10:46 a.m.
                                                     Re: Star Wars is to blameStephen L. (SoundEffect) 1/5/12 6:31 a.m.
                                                           Re: Star Wars is to blameNeloms 1/5/12 11:01 a.m.
                                                                 Re: Star Wars is to blameStephen L. (SoundEffect) 1/5/12 12:56 p.m.
                                                           well then,Revenant1988 1/5/12 11:09 a.m.
                                                                 Re: well then,Stephen L. (SoundEffect) 1/5/12 12:58 p.m.
                                                                 Re: well then,Neloms 1/5/12 1:20 p.m.
                                                                       Re: well then,Stephen L. (SoundEffect) 1/5/12 1:38 p.m.
     Re: Saw this on R/Halo. Make it so, 343! *IMG*the grunt punter 1/4/12 1:15 p.m.
     Re: Saw this on R/Halo. Make it so, 343! *IMG*bluerunner 1/4/12 1:15 p.m.
           Re: Saw this on R/Halo. Make it so, 343! *IMG*Stephen L. (SoundEffect) 1/4/12 1:33 p.m.
                 Re: Saw this on R/Halo. Make it so, 343! *IMG*bluerunner 1/4/12 2:11 p.m.
                 Re: Saw this on R/Halo. Make it so, 343! *IMG*Miguel Chavez 1/4/12 2:17 p.m.
     Yespadraig08 1/4/12 2:22 p.m.
     Gah, a Lego Chief is SO not cannon. :D *NM*cardo 8 atl 1/4/12 5:20 p.m.
           ... or *canon* (whoops) *NM*cardo 8 atl 1/4/12 5:29 p.m.



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