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Re: Halo 3's ad campaign - canon?
Posted By: Peptuck	Date: 4/8/08 10:50 a.m.
: I got thinking this because of this post : http://carnage.bungie.org/haloforum/halo.forum.pl?read=872911 and ILB : came up... again, : Has there been any official statement on halo 3's advertising campaign and : how much of it is seen as part of the official story arc? : I think there were the following. : Starry Night (ESPN TV ad) : IRIS (Halo3.com and adjuntant reflex, SOTA) : Neil Blomkamps weta films : The Believe Diorama and mini interviews. : I know there was also the BETA and product promotion. : Have i missed anything else that was more story related rather than just : about promotion? http://forums.bungie.org/halo/archive28.pl?read=847640 Marketing and PR materials like Starry Night or Believe are trumped by any other canonical sources.

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