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Re: Possible Marketing Hoax?
Posted By: Count Zero <countzero@bungie.org>Date: 11/12/03 3:33 p.m.

In Response To: Re: Possible Marketing Hoax? (cam)

: Zero marketing??? Look I'm taking a marketing class this semster. All this
: internet rumor and subsequnt discussion on every message board is
: marketing. in fact its genious. Bungie and Microsoft know where their
: market is, ie. us. the halo fans who follow all the news online and such.
: so they release a rumor or whathave you to start up a gossip machine to
: get the word out on their biggest market. That sure as hell worked. It
: makes TV advertising almost unnecessary, but of course, theyll still put
: ads on TV. So say it really is coming out at Xmas. 80% of their market
: would already know, leaving an intense TV ad campaign lasting for a few
: weeks to inform anyone else who was unaware. Halo 2 is the most
: anticipated and sought after game right now, period. Christmas presents a
: huge payday should H2 come out. They said the game would come out when it
: was done right? so why cant it be done now?

: And even if it isnt coming out, this rumor still proved how big this game is
: gonna be, and maybe thats what they wanted to know. So everyone who is
: saying that all this ssecret release stuff is stupid and how its bad
: marketing etc. etc. needs to get a clue. Obviously it wouldnt be a secret
: cuz we all know about it, and we all tell other people. Its not dumb its
: just different. and in this day and age being different from everyone else
: is what sells your product, its called having a competitive advantage. No
: one watched commercials anyways. So you get a huge internet buzz
: going(which is free marketing essentially) then throw in some tv adds and
: BAM!! huge sales world wide.

A response from a friend of mine, also majoring in marketing:


Real quick.

A) your dumb.

B) As a marketing major (concentration in Computer Science (AKA VIDEOGAMES! OMG ROFL!) Thats unsound, and stupid for bungie.

Quick faccts. Bungie is basically one of the new "kings" of the FPS (atleast on the Xbox). Companies like this are gaurenteeded sucess, its the "Doom" effect (I just made that up). They have several million from MSFT to throw around on a full Marketing blitz for Halo 2. Also, WE bungie.org, Halo.bungie.org internet users ARE NOT THE TARGET MARKET! We are innovators. We rush out the first day and buy, we have the release date stapmed in our minds. The target market is people who don't use these forums. HONESLY have you met another sole in real lie who has visited halo.bungie.org? I have met 2. And I know MANY MANY MANY more people with Halo. If I wasn't headed out to a job interview, and posting a "your stupid" for a friend, I'd write a thesis on this. ALSO FYI, this is just a tiny part of marketing, Press (free or not) isn't enough. Look at Campbell soup for an example (I'll let you find it, its a documented case).

-Hip

Message Index



Replies:

Possible Marketing Hoax?twobyfour 11/12/03 11:01 a.m.
     Re: Possible Marketing Hoax?Walshicus 11/12/03 11:07 a.m.
           Re: Possible Marketing Hoax?twobyfour 11/12/03 11:09 a.m.
                 Re: Possible Marketing Hoax?Count Zero 11/12/03 11:20 a.m.
                       Re: Possible Marketing Hoax?gspawn 11/12/03 11:31 a.m.
                             Re: Possible Marketing Hoax?Louis Wu 11/12/03 11:46 a.m.
                                   Re: Possible Marketing Hoax?Code 11/12/03 12:24 p.m.
                                         One more thing...Code 11/12/03 12:25 p.m.
                                               Re: One more thing...KP 11/12/03 2:11 p.m.
                                         Re: Possible Marketing Hoax?Count Zero 11/12/03 1:16 p.m.
                       Re: Possible Marketing Hoax?cam 11/12/03 2:30 p.m.
                             Re: Possible Marketing Hoax?Count Zero 11/12/03 3:33 p.m.
                             Re: Possible Marketing Hoax?crucifix 11/12/03 3:44 p.m.
     Um... no.Louis Wu 11/12/03 11:19 a.m.
           Re: Um... no.twobyfour 11/12/03 11:38 a.m.
                 Re: Um... no.gspawn 11/12/03 11:43 a.m.
                 Re: Um... no.Ross Mills [subnova] 11/12/03 11:45 a.m.
                       Re: wonderin if anyone seen this sites infoIceD-MKY 11/12/03 1:59 p.m.
                             IT'S NOT HAPPENINg...END DISCUSSION *NM*Jamirus99 11/12/03 2:18 p.m.
                                   Re: IT'S NOT HAPPENINg...END DISCUSSIONSketchFactor 11/12/03 2:42 p.m.
                                         Re: IT'S NOT HAPPENINg...END DISCUSSIONPico 11/12/03 5:01 p.m.
                                         Re: IT'S NOT HAPPENINg...END DISCUSSIONDesmond Griffin 11/27/03 9:16 p.m.
                                               Nope. *NM*Alucard 11/27/03 9:19 p.m.
                                               Re: Sorta...Gunnery Sergeant 11/27/03 10:43 p.m.
     Re: Possible Marketing Hoax?MSN 11/12/03 3:08 p.m.
     Hnnn... *NM*Vid Boi 11/12/03 4:04 p.m.



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